What!? How did I miss this! Apparently people in Sweden, because where else would they do this, are working in an air bag for a bicycle. So apparently when you get into a crash this little device that sits around your neck will inflate to the size and shape of a bike helmet to prevent head injuries. Not only that but there is a little black box inside the device to record your accident. So basically you will have proof of wrong doing if you get into an accident. No longer will cars be able to say to police that it was not there fault. We will be vindicated!
Sources: Bike Rumor and The Cardnal
Albany Bicycle Coalition 